The Peckham Tea Time project was a collaborative effort by a team of digital designers to revitalize a local coffee shop in South East London. The shop faced challenges with low foot traffic and poor online visibility due to its outdated appearance. Our team was tasked with transforming the shop’s digital image to attract more customers and enhance its online presence.
The primary focus was to design a simple yet attractive logo for the brand, intended for use across all platforms, including the storefront window. We opted for a minimalist design with plain colours to create a timeless and versatile logo that would appeal to a broad range of customers.
Additionally, we designed recyclable takeaway coffee cups to enhance the shop’s overall aesthetic; a simple website that showcases the store’s products and services, incorporating eCommerce capabilities to facilitate online ordering. The result was a successful digital transformation that breathed new life into the Peckham Tea Time brand, attracting more customers both online and in-store.